IMPACT123, Inc. was born out of Caroline Thompson's 20 years of agency experience in media strategy and planning for entertainment and lifestyle accounts. Working with a variety of premium brands across North America, she developed and managed successful campaigns for long-term clients including Disney Theatrical Productions and Wicked. 

In 2016, Caroline launched IMPACT123, Inc. to serve clients without minimum spend requirements. Since 2016, IMPACT123 Inc.’s long-term and project-based client roster has included Peet’s Coffee, Center Theatre Group, 18Birdies, Door Dash, Transcendence Theatre Company, Lythgoe Family Panto, Savor After Hours, Cirque Du Soleil, Curran Theatre, SF Ballet, Harry Potter and the Cursed Child, Searchlight Films, Perelman Performing Arts Center (PACNYC), Alamo Drafthouse, Stanford Live, Pasadena Showcase House of Design, and American Conservatory Theater.

Caroline believes that to drive impact and effectively reach the desired audience, advertisers must integrate the right media mix into the overall strategy. She works with clients to ensure their media plan encompasses a strategic balance of reach and frequency, delivering their message in the right place at the right time. 

She is a proud member of The Broadway League. Professional partnerships include We, Inc., Omnicom Media Group and Serino Coyne, LLC.